Overcome Cold-Call Sales Anxiety in Just Ten Minutes — Read This Now!

You just gotta be smart enough to know it and dumb enough to do it.

As a kid, I never had a problem banging on peoples’ doors to sell them stuff. Whether it was lawn mowing or snow shoveling to earn the cash to buy a new video game or G.I. Joe guy, or chocolate bars to raise money for school, or greeting cards to earn prizes from Captain O, I was always on a mission to sell something to someone, at all costs, even if it meant getting yelled at or a door slammed in my face, which rarely happened, anyway. Because over the years, I’ve found that people, in general, are inherently good-natured and not evil.

It was all a game back then. It was fun to go around and talk to all these people — for me, anyway. I didn’t care if I woke you up out of bed. I didn’t care if you were having breakfast or lunch, or making dinner, or watching your soap opera or the football game — when I banged on your door, I was selling you something. That’s all I cared about. In fact, the more I inconvenienced you, the better for me — that just meant it would be over with quick, and I’d be on to the next house to sell them, too, before I had to be home for dinner or it got dark.

Banging on doors, talking to people, it was nothing.