The BMI Lab sees itself as a constantly evolving entity. We challenge the status quo and break dominant logic to imagine and create the future of business. We favor small, flexible teams and effective, result-focused communication. Each member is empowered with the autonomy to further develop the BMI Lab. Small teams can achieve great results due to the support of their shared partner network.
Our Story
After years researching highly innovative companies across industries, it became clear to Prof. Gassmann and Prof. Frankenberger that the secret of their success was innovative business models. This is how they determined that 90 percent of successful business models were based on re-combinations from other industries.
To share this with the business world and help companies break out of their dominant industry logic, they created the BMI Lab in 2013, a spin-off of the Institute of Technology Management of the University St. Gallen. Since then, we have helped generate novel ideas for the utility, retail, automotive, machinery, medical, imaging, insurance, aviation and many other industries.
Our Purpose: Breaking the Dominant Logic
Society has changed — business has not. New technologies and new ways of interacting have emerged. Customers are more demanding than ever. Yet most companies still do business based on outdated logics.
We help you to break with your organization’s dominant logic. With our methodology and tools we can unleash the creativity within your company.
