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How to iterate based on analytics

How to iterate based on analytics

Establish a baseline
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The 6 key B2B stakeholders you should keep in mind

The 6 key B2B stakeholders you should keep in mind

While crafting your product, service or pitch it is crucial to consider how the decision making process is going to look and who the people…
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Here’s a few steps you can take to increase your revenue

Here’s a few steps you can take to increase your revenue

Running a business is hard. Whether it’s increasing the number of customers, the average transaction size, or the frequency of transactions…
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What are AARRR Pirate Metrics?

What are AARRR Pirate Metrics?

Actionable or AARRR Pirate metrics are startup metrics for product marketing and management, that can help you measure and optimize your…
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The most important differences between B2B and B2C Pipelines

The most important differences between B2B and B2C Pipelines

While there are plenty of common characteristics between B2B and B2C pipelines, there are some key disparities, that are essential for…
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How to create acquisition funnels

How to create acquisition funnels

Segment By Channel
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7 Questions to Assess Your Business Model

7 Questions to Assess Your Business Model

A business model describes the rationale of how an organisation creates, delivers and captures value. If you need a little help assessing…
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10 types of pricing strategies

10 types of pricing strategies

Your pricing strategy is the value you put to your product or service. It helps you determine how you can maximise your profits. It can…
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10 examples of revenue models

10 examples of revenue models

One off sale
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Pricing effects that figure into your customers’ decision making

Pricing effects that figure into your customers’ decision making

The consumers perception of value, which is closely tied to their price sensitivity, is an uniquely subjective category with lots of…
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