Business Engineering
Business engineering is the ability to look at the business world through the lens of an investor (market expansion), an entrepreneur (balance between vision and execution), an inventor (non-linear use case discovery), and an engineer (continuous product innovation).
In the last decade, I’ve been looking at thousands of companies, building from scratch a few tech business models, and, in the process, developing my own way of looking at the business world.
I named Business Engineering (this is an entirely different view from the classic definition of it) to mean it is an intersection between three core disciplines:
Business engineering is a way of thinking that combines various disciplines.
Among these disciplines, there is business modeling, which helps business people test the underlying assumptions of a business quickly.
The business engineering manifesto moves along a few fundamental principles, which I outline below:
The Business Engineering Manifesto!
