Marketing Strategy
Published in
1 min readOct 14, 2019
- How has marketing changed in the digital era?
- The impact of digitalization on marketing strategy
- Globalization’s impact on marketing strategy
- Technological innovation and consumer behavior
- Moore’s Law impact on marketing strategy
- Business model innovation impact on marketing strategy
- Marketing strategy vs. marketing plan
- Key forces behind an effective marketing strategy
- Focused but authentic
- Specific but flexible
- Measurable but not metric-enslaved
- Beware of the engineering mindset (do not try to make marketing “SMART”)
- Marketers are persuaders
- Distribution is the volume of your message
- The Context is the message
- Perspective and frame of mind
- Types of marketing strategies and channels
- Marketing strategy examples
- Key takeaway