What’s the Apple Store really about?

When you walk through the urban streets of cities around the world, in crowded and selected locations you’ll find an Apple Store. From Piazza Liberty in Milan, Cotai Central in Macau or Grand Central Terminal in New York, the Apple brand leaves a strong impression in the mind of its consumers.

But is the Apple Store really about sales or something else?

Apple Distribution: The Apple Store Is Not About Selling iPhones - Four-Week MBA