Gen C

By Bhavin Shah

Many of you who have discovered Refresh are members of Gen C, which has been written about extensively. Unlike GenX and Millenials before it, Gen C transcends birth date and age and instead represents a connected way of life that has the potential to bring us all closer. We had Gen C in mind from the start as we tapped your favorite platforms for creating content and staying connected. Our users love the way Refresh helps fulfill the promise of their communities with authentic connections.

If you don’t already identify as Gen C, read on. If you fit the criteria, it’s likely Refresh will become an indispensable part of your day.

Gen C is Connected: You’re early and enthusiastic adopters of technology, and use it to multitask. You’re switched on at home, using your tablets while watching TV to look up program info and interact with other fans. You’ve always got your smartphone in arm’s reach, (perhaps you’re one of the 91% of connected Millenials who admit to sleeping with it at your bedside?). You’re flipping between productivity apps during the course of your workday when you’re on the go. You’ve found that Refresh helps you plan your day between meetings, allowing you to learn about the people you’re meeting even when you’re away from your PC.

Gen C is invested in Community: 88% of you have a social profile, with a majority (65%) updating it daily. You’re tagging your friends in photos, sharing opinions and writing reviews of your favorite products. You count on Refresh dossiers to show you the most relevant information from all these sources, from status updates to blog posts and tweets. Better still is the context it gives you, from similar places you’ve visited and worked, to the Sports insights that give you news about the teams they follow, including their latest win, creating the most natural conversation starters.

Gen C are Creators: 67% of Gen C are uploading your own photos to social networks. You’re creating original videos, image galleries and blog posts and you’re tuned in to see what others are saying about them. Refresh’s Insights make sure you don’t miss the best of that content, and help you to bring it up in conversation in a way that feels natural, not stilted or shallow like small talk.

Gen C are Curators: You’re reblogging and sharing the content of others with your own circle of friends and making it go viral. One especially useful feature of the Refresh dossier is the way it curates the dozens (or even hundreds!) of big moments you shared on Facebook and surfaces just the most important ones.

Does Gen C describe you? Embracing connective platforms and technology in your daily routine can help you better know and connect with the people you meet, making your daily interactions more productive and deepening your relationships. And when that happens, we all benefit, no matter what our generational label.

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