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Business of Luxury

Dive deep into the opulent world of luxury and discover the strategies that shape the success of high-end brands. Whether you’re aspiring to enter the luxury market, seeking to elevate your career, or aiming to transform your business practices.

Rare Beauty, the beauty brand founded by Selena Gomez, has made headlines by enlisting the expertise of Goldman Sachs and Raymond James, indicating a strategic move towards exploring future growth opportunities. Boasting a valuation of over $2 billion in 2024 and net sales of approximately $350 million in 2023, Rare Beauty has solidified its position in the beauty industry not just through its innovative products but also through its commitment to mental health awareness, highlighted by the Rare Impact Fund. As the brand explores potential developments, including an IPO, its journey reflects a blend of commercial success and meaningful impact.

rare beauty

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Business of Luxury
Business of Luxury

Published in Business of Luxury

Dive deep into the opulent world of luxury and discover the strategies that shape the success of high-end brands. Whether you’re aspiring to enter the luxury market, seeking to elevate your career, or aiming to transform your business practices.

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