Season’s Greetings

How to break into, and write for, the greetings card market

The UK might be the second biggest greetings card market in the world, with a value of around £1.5 billion, but we Brits send more greetings cards per person than any other nation. In 2020, we sent 835 million cards. That’s a lot of cards. It’s also a lot of words inside those cards.