A Slice of Business Operations: Revenue Operations
In the past few years, ‘Revenue’ roles have been rapidly growing. And of course for any function that exists; an operations arm has to co-exist with it to focus on tools, processes, and frameworks. Hence, Revenue Operations! In the simplest terms, Revenue Operations (also referred to as RevOps) is a synthesis of three functions that have existed for a long time:
- Sales Operations
- Marketing Operations
- Customer Success Operations
Revenue Ops is fairly defined because it’s a conglomerate of very well defined functions. Whereas Business Operations focused on the entire business lifecycle, Revenue Operations focuses on the customer lifecycle:
- Potential customers (Marketing)
- Obtaining customers (Sales)
- Keeping customers (Customer Success)
Here are some great resources about Revenue Operations to include frameworks:
“The Rise of Revenue Operations” by Michael Lowe. Here is there infographic that summarizes the article:
The Rise of Revenue Operations: Why Marketing & Sales Operations Make Growth Possible by John Hurley:
Few other interesting articles:
