3 Reasons Why Websites Matter for Local Businesses

Justin Lewis
Business Optimizer
Published in
2 min readApr 6, 2017

I’ve run into countless local business owners that don’t understand that a website is one of the most important marketing tools they have. Here are a few reasons why a website matters.

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Your website shows your business is legitimate.

From an outsider, initially your online presence, physical ad and verbal reference is all they’ve got to go off of. Given that, your website is where they can get most of their questions answered right up front.

  • Can you provide the service they want?
  • Are you local?
  • Do you have references/reviews?
  • Can you show your work?
  • Are you even open?

All of these questions can be answered almost instantly with your website.

Your website shows that you’re in business.

I’m sure there are plenty of people that look up a business, see that it doesn’t have a website and jump to the belief that it’s gone out of business and shut down.

Think of it like this. You’re driving down the street at night, see a barber shop but the lights and open signs are off. That’s exactly how it feels when a business doesn’t have a website. To the potential customer you’ve closed shop and moved on.

Your website is the hub of your business.

Whether you like it or not, on the internet everything points back to your website. On most directories they don’t even let you link to your social profiles (Facebook, Google, Twitter, etc.) but they sure let you link to your website.

Here are a few of the many sites that link to your website as the primary link.

  • Google My Business (Google Maps)
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Yellow Pages
  • Yelp
  • And the list goes on and on..

It’s just a statistical fact, your website is destination #1 and #2 for most people.

And there you have it, 3 reasons why websites matter for businesses.

Your next step matters too…

Now make the investment and get yourself a website up and running. If you’d like our team at Business Optimizer can help. Our team is available 5 days a week and prepared to help you. Head over tohttps://businessoptimizer.org/



Justin Lewis
Business Optimizer

Justin Lewis is a tech savvy entrepreneur, developer, vlogger, and co-founder of the company Business Optimizer. https://justinlewisweb.com/