Using Storytelling to connect with prospective students

My father used to say, if you do the same as everyone else, you get the same as everyone else gets.

Yet another reinforcement of his belief that it was hard work that made a difference in life.

You want to succeed, you put in the hours, you grind that stone, you do more than the other guy ( and gals ), and if you do, you’ll get ahead.

He wasn’t wrong ( don’t tell him I said that ). But I’m not sure he was entirely correct either.

When I look around and see my peers, my friends and our customers at Goodkind, they’re all working hard. Everyone is putting in the hours, doing all the things, running up those hills. And yet time and again, I hear the same refrain.

We’re not getting the results we used to.

For you, my friends in universities and colleges across the US and Canada, this is especially true.

Even before Covid, student recruitment was challenging and getting more complex.

Shrinking resources, tighter budgets and last I checked, no administration was suddenly ok with the idea of significantly fewer students enrolling.

Yet, that’s what is happening.