Opening a New Coffee-Shop Franchise

─Assignment one

Introduction:

The purpose of this report is to provide details on why Hsinchu is the ideal location to open a new coffee-shop franchise.

Findings:

Firstly, compared with other cities in Taiwan, Hsinchu City is ranked as the highest average income area. Therefore, people in Hsinchu have higher purchasing power and would be more interested in trying something new. Secondly, the Science Park in Hsinchu has more than 400 technology companies and a vast majority of the office workers drink coffee. Lastly, due to its proximity to the central business district, there is a higher demand for cost-free meeting spaces with customers, and many use coffee shops for this very purpose. However, the overheads involved will be higher in Hsinchu

Recommendations & Conclusion:

Although opening a new coffee-shop franchise in Hsinchu will increase our cost, a launch of various products and a series of marketing campaigns to attract customers should help us achieve our sales target and cover all overheads. It is proposed that Hsinchu be selected as the next location to expand our franchise.