Report on the Current Performance of the New Sales Representatives

Jeffrey Liao
Business Report Writing

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Terms of reference:

This report was prepared on behalf of the Sales Department for the Management on November 2nd, so as to examine the performance of the new recruits within the last two years.

Findings:

The findings are based on the total revenue of our company and the achievement of the sales target.

Key areas which were analyzed included the following:

1. The total revenue had dropped by 5% over the past two years, but has started recovering as of this quarter.

2. Eighteen out of twenty new sales representatives stably achieved the sales target this year.

Conclusions and recommendations:

In general, the performance of the new recruits is considered to be advanced and progressive.

According to the current situation, I recommend that we should take the following steps:

1. Provide more intensive training courses for the new recruits

2. Recognize outstanding performances with an Annual Achievement Award

3. Increase the sales bonuses

It is concluded that the performance of the sales representatives will continue to progress in the next three quarters.

Group members: Leon, Ruby, Jeffery

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