Setting Up a New Coffee Shop Franchise

The purpose of this report is to provide the details involved in and to list the factors being considered about opening a new coffee shop franchise in the Taichung Train Station.

First of all, about 60,000 people pass through every day; people who would be interested in buying a good cup of coffee while waiting for their train. Secondly, the station is used not only by locals but also visitors. Our shop will become well-known merely by the choice of this location. Lastly, the choice of location is prime, and so the rent will be higher than any other location.

It is suggested that we launch some attractive promotions during peak season. The increased sales will therefore off-set the high rent.

I still believe the Taichung Train Station to be the best location for our coffee shop.