Setting up a New LOUISA COFFEE Franchise

This report sets out to analyze whether Kenting, Pingtung can be considered as a location for the new LOUISA COFFEE franchise.

First of all, Kenting is one of the most popular tourist spots in Taiwan attracting millions of travelers each year. This would result in a high influx of customers at our shop. Second, the number of low-price coffee shops in Kenting is much lower than it is in other cities, and the few that are there are niche brands like Starbucks, providing people with fewer but more expensive options. Lastly, because Kenting is geographically situated far from other cities, the logistics cost involved could be relatively higher compared to other franchises.

It is proposed that we create several marketing strategies targeted to attract the tourists visiting there, and then gradually expand the shop after the breakeven point has been reached, in order to increase our profit margin.

Based on the above findings, it is felt that setting up a new franchise in Kenting will fulfill our key requirements and will be profitable for our company.