The Supply and Demand Issue Of Information
Providing Value
This is the time where we have to differentiate and provide value. The number one way for you to break out and to win is the give first and use that leverage. Give, give, give and have freaken patience. Yes, we are living in an era where time is so valuable but patience is the key to winning. It only takes a few minutes to find content that could potentially help others by posting on your blog, your Facebook, Tumblr, whatever you use. I look at other people’s business accounts and see that most of the posts are about their business. Everything is about how great they are, how great their product is, but in reality, they could give a crap about the people that follow them. You want something, and you’re providing nothing in return besides your product. People have lives to live. They follow you because they believed in your product at one time.
Whatever you did for someone 2 days ago is completely irrelevant. There is something about building a business that I’d like to share. You are not entitled to crap. Just because you started a business and you have something to sell, you are not entitled anything. The consumer is going to decide whether they want it or not. By the way, even if you have been great for a little while, you still have to be great again and again and again.
You do not have a competitive advantage because of information
If you’re reading information, and you find it to be good, put it out there. It’s not your competitive advantage that you read something on the internet, somebody else is going to read it too. This notion that the information is your competitive advantage is ridiculous. You know why? It’s at your fingertips. How do you take care of grass? Oh, I don’t know, let me look at a four minute video on YouTube. It has never been less valuable to be book smart. It has never been less valuable to be “informational” smart. That’s why I question the educational system having kids memorize stuff that they can literally find on their phones.
Be a DJ not a Song Writer
Song writing is hard. Producing original content and original thoughts is very difficult. Consuming content and deciding what’s good, and being the DJ to your community is the lightest way to relevance on the social web. You don’t need to have long, boring, irrelevant meetings on how to get your name out to your community. First find out what your community is lacking. Found out what they need and why. Supply and demand baby, supply and demand.
Email: RobTyson26@gmail.com
