The Ultimate Content Marketing Checklist — INFOGRAPHIC
A few weeks back we published The Ultimate Content Publishing Checklist Infographic and wanted to take the next step and create a checklist for content marketing. Adam Connell from BloggingWizard has already done that beautifully. We like simple infographics that teach people something valuable. Infographics that are full of stats and figures are quite literally useless.
The Definitive Blog Post Promotion Checklist ticks all the boxes and was first featured in BloggingWizard.
Lessons from the Content Promotion Infographic:
1. Email Subscribers
Start by sending an email to your subscribers. Keep the email short and sharp. Include a catchy image if you can. I don’t send automated emails and I hand write each blog broadcast email at the moment. This is time consuming but allows me to include an image from the post and keep the email fresh, engaging and non-robotic.
2. Post on Social Media
Next, promote your content in your social media accounts like Twitter, Facebook, Google+, LinkedIn and Pinterest. Use a tool like Buffer to schedule the posts and put all the social media updates from one place. Buffer also provides some cool analytics as to how each post was received; as in how many retweets, favourites and potential views.
3. Social Bookmarking
Use social bookmarking sites like Digg, StumbleUpon, Reddit and Delicious.
4. Other Bookmarking
You can also use niche specific or other paid bookmarking sites. Example of a paid bookmarking site would be BlogEngage. Examples of free bookmarking sites would be Growthhacker, Inbound and BizSugar.
5. Use Communities and Groups
Find online communities and groups like Facebook, LinkedIn and Google+ groups.