Why does your business exist?
This is like an introspective question from a therapy section. So let’s put your business (or idea) in this psychiatrist couch for a moment.
First of all, let’s establish that of course you have something to give to the world. From a bottle of water to an airplane’s maintenance service, whatever you do will always have an impact. Every business does. I’m guessing you want to succeed and make a great impact, right? An impact on your employees, your local clients, your community, your country… maybe the whole world? That’s great. And how can you achieve that?
In order to make a difference, you must offer the best you’ve got, and impact your clients with that WOW!
The best way to do that is by leaving behind a limiting belief that was so popular in the last century, which is to keep our best things hidden. Gladly, the world has evolved and now there’s no such thing as saving the best for later. In fact, if you join the game with this selfish feeling, you might never get a later.
Your impact will come from the many benefits you can bring to your clients, such as your knowledge, your experience, your resources, your ideas, your enthusiasm, your faith, your confidence and your boldness. All of this is great, and it might take years to get to this point. But perfection comes with the connections.
It’s been a while that connectivity has absolutely no boundaries and I’m not only talking about those people that work side-by-side with you to solve problems, I’m talking about platforms, systems and applications. These are (not so) new ecosystems that put partners, customers and even competitors together to create benefits for all.
This is the sharing area we are talking about. Sharing knowledge will help your market to grow, to improve and create new ways to do things. Cheaper ways, faster ways and better ways, hopefully. Everybody wins.
Don’t you want to be part of this game? And by doing it, guess what, you will be showing your full potential to your client, instead of thinking small. You can even teach your client to do the same by showing how successful you are and how you know what you’re doing.
So why does your business exist? To contribute, simples as that. It’s the best strategy you could possibly choose.
‘In the social age, knowledge is only powerful if you share what you know’
I found quote by Charlie-Helen Robinson and thought it fits perfectly, doesn’t it? Just remember: opportunities are all over the place for everything and everyone. Let’s just share and enjoy the ride.
Rodrigo Pancine
Director of Strategy @ KIAI Agency
