Are you not getting the customers you want? Are you not making enough sales? Below you can find a short guide on how to analyze your company’s brand positioning.
But first …
What’s a positioning statement?
A positioning statement is a one or two sentence declaration that communicates your brand’s unique value to your customers in relation to your main competitors.
To get started, self-reflect on the questions below and determine if there’s anything that you need to revise or create from scratch.
Step 1: What’s our company’s current brand positioning?
What’s our current target audience?
What’s our ideal target audience?
What’s our mission?
What are our values?
What makes us different?
Step 2: Who are our competitors? Follow these methods to help determine the competition:
Market research
What competitors come up during the sales process? Ask your sales team!
