Avoid this mistake as an entrepreneur!

“Abandoned bus wreckage in the desert terrain of San Pedro de Atacama” by Pablo García Saldaña on Unsplash

Probably the most common and avoidable mistake of entrepreneurs is to start and fall in love with a solution idea! This has so many dire consequences, from preventing you to learn and adapt to sinking time and money into something nobody wants.

Let’s state one fact about most businesses’ markets today:

The key factor for success in most markets today is not, whether you can build the product! Most businesses’ success hinges on whether you can find and reach customers who will buy!

Okay, so you should not start building the product first, but you should rather start marketing it first. But why then not start a business with a product idea? Well, starting with a product idea is like having an answer to a question that nobody asked! It’s having a solution to a problem nobody may have! Even if you have a solution for a problem that people actually have, that does not guarantee that

1. enough people have the problem,
2. it’s a top priority problem for them,
3. your solution is better than all other solutions and
4. they’re willing to pay for it.