When does a startup stop being a startup and become a normal company?

Matthias Orgler
Business to the Moon
1 min readMay 8, 2018
“Man on a safari expedition looking through binoculars” by Louis Blythe on Unsplash

The technical definition of a startup is:

Startup: A company in search of a viable business model

So as long as a company is searching for a business model, it is called a startup. As soon as it found a business model and executes it, it is no longer a startup.

The caveat:
“Finding” a business model does not just mean “coming up with” a business model! It means validating that business model and having it working. Check the Business Model Canvas to see how business models go from “coming up” to validating and “finding”. It is also often difficult to determine the exact time at which a company stops being a startup and starts being a “normal” company. More often than not, this point in time can only be determined in retrospect.

If you want an experienced business model coach at your side, just contact me. I’m also happy to reply to questions about starting successful businesses!

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Matthias Orgler
Business to the Moon

Agile Coach, Business Innovator, Software Engineer, Musician