Use a canvas for business model innovation

In today’s climate, it’s best to assume that most business models, even successful ones, will have a short lifespan.
― Alexander Osterwalder, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Photo by Skye Studios on Unsplash

If business models have a short lifespan, how can we create long-term success for our business? Do short lifespans for business models automatically mean short lifespans for companies?

Your business model must change constantly

The solution to keep your company in business in todays quickly changing world? Constantly change yourself! Adapt your business model. It needs to adapt to changing markets, trends and technologies. And this is not a one-time stunt: you need to set up your business to be able to change constantly and quickly. This is also called business agility.

Constantly changing your business might sound like a daunting task. Luckily there are tools and methods to help you pull this off.

The Business Model Canvas

Agility and innovation are by no means pure serendipity — you can and should learn the…