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This publication looks at trending business stories.

Why nobody is buying this 1 iconic American car brand anymore

4 min readOct 10, 2024

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Consumers continue to fume that once-affordable brands have pushed their prices well beyond the actual value of their products … and out of the reach of Regular Joes.

This trend can be seen from the bottom of the economic spectrum to the top.

The combination of rabid inflation and cynical shrinkflation over the past few years has everyday folks saying “enough is enough”.

From outlandish fast food prices that had restaurants like McDonalds desperately bringing back value menus, to the return of Ford family pricing at some dealerships, brands are feverishly trying to shove the toothpaste back in the tube and placate once-loyal customers.

The problem isn’t just with price either.

As I wrote in this piece about Mickey D’s and another about Starbucks, fast-rising prices coupled with deteriorating products and services have everyone thinking about what they actually spend their money on.

And they don’t like what they were seeing.

Some of those brands are taking it particularly tough on the chin.

Take, for example, one of the most iconic American vehicle brands, whose sales have been annihilated by long-time fans turning their backs in droves.

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People build strong connections to brands but they can only be pushed so far.
People build strong connections to brands but they can only be pushed so far. (Licensed by the author under the Unsplash+ License)

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Business Trends
Business Trends

Published in Business Trends

This publication looks at trending business stories.

James Julian
James Julian

Written by James Julian

James is a journalist, author, investor, and entrepreneur.

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