Large leaf of a green plant, with a transparent plastic wrap over it.
Large leaf of a green plant, with a transparent plastic wrap over it.
credit: Nazli Mozaffari

Five ways retail can become more sustainable: Tips from our expert

LIGANOVA
LIGANOVA
Dec 10, 2020 · 4 min read

Sustainability is on everyone’s mind right now. Politicians and businesses are increasingly under pressure from the idealistic younger generation. Meanwhile, up to 40 percent of consumers worldwide now choose brands based on how much they align with their values. People are demanding — and willing to pay more for — transparent, uncompromising eco-friendly products and services.

In response, purchase decisions are being made on the basis of these new priorities, and we’re starting to see companies become aware of sustainability as an issue aside from profit. Brands and retailers are increasingly making an effort to offer sustainable products, and setting themselves ambitious goals. Many, however, are still neglecting the Point of Sale, which is crucial in terms of communicating with customers and reassuring them that sustainability efforts are authentic and meaningful. What eco-conscious customer wants to shop in a store full of single-use or non-recyclable materials?

Our experience as a partner of well-known lifestyle brands has shown that shifting just a few fundamental approaches can spearhead more sustainable solutions. Torsten Dietz, LIGANOVA’s Director of Global Point of Sale Campaigns, reveals five top tips for brands looking to overhaul their Point of Sale to embody authentic eco credentials:

1) Optimize reuse

2) Green is the new black

3) Everything starts with design

Sustainability is not a question of gut feeling — it requires transparency.

4) Measure, measure, measure!

5) Loop instead of chain

Veja store in Paris: In a room there are many Veja shoes on a white pedestal. There are also shoes on the walls.
Veja store in Paris: In a room there are many Veja shoes on a white pedestal. There are also shoes on the walls.
Veja — Paris Store, credit: FASHIONUNITED

Stores such as Veja in New York, Ace & Tate in Antwerp, Stella McCartney in London, Freitag in Amsterdam and others are showing that the last mile to the customer can also be made greener. A new and consistently implemented customer journey based on the “reduce, reuse, recycle” hierarchy will significantly improve a brand’s reputation among critical consumers. Those who offer it will reap the rewards.

Learn more about The Next Generation of Stores in our articles part #1 and part #2.

About the author:

Find the German version of this article here.

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