Why too much choice is killing your conversion rateI think we can all agree that choice isn’t a bad thing. Being able to choose from multiple ice cream flavours, for example, can really make…Evelyn Wolf·Added Mar 22, 2018·3 min readEvelyn Wolf·Added Mar 22, 2018·3 min read
What is closed loop reporting and why does my startup need it?It’s simple really, closed loop reporting means tracking a lead from first visit to closed customer and even repeat customer. Think the…Evelyn Wolf·Added Aug 1, 2017·4 min readEvelyn Wolf·Added Aug 1, 2017·4 min read
Gated VS Ungated content: Should you open up your inbound funnel?From day one of my inbound marketing journey I’ve had discussions with other marketers about the advantages and disadvantages of gated…Nikita Smits-Jørgensen·Added Jun 29, 2017·7 min readNikita Smits-Jørgensen·Added Jun 29, 2017·7 min read
Why don’t we target everyone? The need for a defined Buyer PersonaA number of years ago I worked for an organisation where my CEO asked me: “Why don’t we just target everyone? In the end, it doesn’t matter…Evelyn Wolf·Added May 11, 2017·5 min readEvelyn Wolf·Added May 11, 2017·5 min read
The Cocktail Party Rule for StartupsOkay, okay, don’t get too excited, we all love a good party but this post is less about booze and more about content marketing. I want to…Evelyn Wolf·Added Feb 6, 2017·4 min readEvelyn Wolf·Added Feb 6, 2017·4 min read
Content Fear And Why It Shouldn’t Stop StartupsInbound marketing has been quite a buzzword over the past two years. Everyone seems to be creating content, talking about conversion paths…Evelyn Wolf·Added Jan 17, 2017·4 min readEvelyn Wolf·Added Jan 17, 2017·4 min read
