Do my B2B contacts need to give consent under the GDPR?When we speak about getting your marketing practices in order before the GDPR deadline, we often get asked: “what about my B2B contacts?”…Nikita Smits-Jørgensen·Added May 4, 2018·6 min readNikita Smits-Jørgensen·Added May 4, 2018·6 min read
Consent, Marketing and The GDPRMore often than not when we are approached with a GDPR question, it evolves around consent. The need to consent is, of course nothing new…Nikita Smits-Jørgensen·Added Apr 16, 2018·5 min readNikita Smits-Jørgensen·Added Apr 16, 2018·5 min read
Why you need to ditch vanity metrics todayVanity metrics have certain characteristics: they sound good on paper and they are rarely actionable. I’ve been blinded by vanity metrics…Evelyn Wolf·Added Mar 22, 2018·5 min readEvelyn Wolf·Added Mar 22, 2018·5 min read
GDPR — Staying in your data processing laneThere are a lot of GDPR myths going around as well as some misconceptions that are slowly starting to take over. One misconception is that…Evelyn Wolf·Added Mar 22, 2018·5 min readEvelyn Wolf·Added Mar 22, 2018·5 min read
Why too much choice is killing your conversion rateI think we can all agree that choice isn’t a bad thing. Being able to choose from multiple ice cream flavours, for example, can really make…Evelyn Wolf·Added Mar 22, 2018·3 min readEvelyn Wolf·Added Mar 22, 2018·3 min read
GDPR will make inbound marketing betterPerhaps a bold statement to make: GDPR will make inbound marketing better. For many marketers (at the time of writing this post) the GDPR…Evelyn Wolf·Added Mar 22, 2018·3 min readEvelyn Wolf·Added Mar 22, 2018·3 min read
Don’t get data paralysis — what to measure for marketing“DATA, good God y’all! What is it good for? Absolutely nothing…Say it again!” I love Edwin Starr’s song War and do believe it applies to…Evelyn Wolf·Added Jan 8, 2018·6 min readEvelyn Wolf·Added Jan 8, 2018·6 min read
Why Startups can’t ignore GDPR eitherScaling a startup is hard work. You can use all the help you can get and you specifically can use all the leads you can get. You don’t need…Nikita Smits-Jørgensen·Added Nov 27, 2017·5 min readNikita Smits-Jørgensen·Added Nov 27, 2017·5 min read
Beyond GDPR: Understand European ePrivacy lawMost marketers have heard about GDPR or the General Data Protection Regulation. But with all that buzz, we tend to forget that there is…Evelyn Wolf·Added Oct 25, 2017·3 min readEvelyn Wolf·Added Oct 25, 2017·3 min read
Have you got your customer journey management down? [Webinar]Customer experience is slowly overtaking product and price as key brand differentiator. Think about it, whether as a consumer you buy B2B…Evelyn Wolf·Added Oct 25, 2017·3 min readEvelyn Wolf·Added Oct 25, 2017·3 min read
