Chinese niche in the United Kingdom
The number of Chinese students studying in the UK is increasing, what is the proportion of Chinese students compared with students from other countries? let’s look at the data below.
It has to be said that the place with more people is the biggest business opportunities.
According to official statistics, since 2018, the number of applications for Chinese students to apply for UK universities has increased by 30%, surpassing Northern Ireland for the first time. (Source from the Guardian)
University and college admissions services UCAS said that China’s 2019 application surged 30% to 19,760, or about 3% of the total. The number of applicants in Northern Ireland fell slightly to 18,520. (Source from the Financial times)
To summarise, For the huge consumer group of Chinese students, you can find many opportunities to make money. The most important starting point must start with hobbies for Chinese, whether it is from entertainment or eating habits.
Amusement
KTV (Karaoke box, a karaoke entertainment establishment, the name KTV is particularly used in China, Macau, Hong Kong.) KTV is a favourite form of entertainment for Chinese people, and it is especially popular among young people or middle-aged groups. The reason is that its entertainment mode allows people to get together to chat, sing, drink and have fun.
KTV rooms — Karaoke Television — are found everywhere in China, often on the top level of a building, be it a mall, cinema, bar, or restaurant. And they’re huge deals.
But why is KTV so popular in China? “Our culture values the cultivation of self-restraint. People are not encouraged to be aggressive and show individuality. But, in KTV clubs, they can unleash themselves and perform anything they want,” explains psychologist Gesang Zeren of Sichuan University. (Source from come-KTV-with-me)
“It’s a way to relax. Chinese people also tend to shoulder pressure internally instead of turning to others for help. It’s a good way to vent their emotions, whether it be depression, pressure, happiness or aspirations. Singing can help express various emotions.” (Source from come-KTV-with-me)
Since KTV can make Chinese people relax and let them enjoy their love, if you open a KTV in the bustling area of the UK, You will make a lot of money from the Chinese.
Cybercafe
Cybercafes, also called Internet cafes, are places where people can pay by the minute to access the Internet. By combining two modern essentials, coffee and the Internet, cybercafes have merged the need for public computer access with the age-old practice of meeting socially in cafes. At a cybercafe, people can meet to chat with friends in the room or sip beverages at a terminal while chatting with friends long-distance over the Internet.
E-sports is in full swing in China, and this trend has spread to London. The UK’s largest e-sports Internet cafe which called WANYOO Internet Cafe in London opened on January 29th, which is the first store in China and Asia’s largest Internet cafe chain to enter the European market.
Teenagers like ‘gang up’ in China, which means that 3 to 5 people get together to play games in the cyber cafe to experience the thrill of E-sports. No doubt indulging in video games is not a particularly good habit, but occasional pastimes and relaxations are necessary for Chinese students with academic pressure.
It is not my suggestion that If you want to join the WANYOO Internet cafe because its franchise fee is too expensive. You may be able to create a web cafe of your brand and open it in the UK, which is a good business opportunity.
Food and drink
First, let’s discuss the topic in the Chinese diet market. Chinese love for pearl milk tea (Main ingredients Tapioca, milk, creamer, brewed tea, sugar, flavourings) can be called the human desire for water. Some readers will question the above words, is it exaggerated? The answer is, “NO”.
The reason is that Chinese people not only like to drink milk tea during shopping, but also want to drink some milk tea at home when they bored, like to have milk tea. These simple examples are enough to prove Chinese crazy love for milk tea. There are hundreds of shop brands selling milk tea only in China and too many tea brands that are well known. Tea shops from China are common in the streets of London; besides, Chinese students also vote for the quality of being good of the tea shop.
Milk tea shop top10 in England
№2 T4 in London
According to the above rankings, Chinese people are very addicted to milk tea. If you want to find business opportunities face to Chinese market in the UK, it is the right way to open a suitable tea shop for Chinese tastes.
We can see that there are a lot of people in the queue outside this tea shop. When some readers looking at this mind be curious about that is the tea pretty delicious in this store? To be honest, that is a star effect. The owner of this store is Jay Chou, a famous Chinese pop singer and musician in Taiwan, with 5.3 million fans on his Instagram.
The star effect is very common and is available all over the country, not a new thing. However, in China’s self-media, when some bloggers have some fans, they will advertise or promote various kinds of ‘popular stores’. For example, some stores have their style, or unique food tastes, both of them can be reasons to attract people, but there is a premise that is the store needs to advertise and promote.
Some people may ask, “why they are so obsessed with making their own shops publicity and promotion?” “Good products will prove to everyone.” But one thing you have to consider is that people will pay for their curiosity and pay for the fresh things, these are the main purpose of advertising.
HOT POT
‘Hot pot can solve anything, if it can’t be solved, then eat hot pots two times.’ I believe many Chinese are familiar with this sentence. The meaning of this sentence is to explain the fact that the Chinese are very fond of eating hot pot so that they can forget their troubles.
When winter comes, people have to eat some hot food, and we have to say that the hot pot is the best food for Chinese students in the UK. Some readers will ask why Chinese people like to eat hot pot so much? The reason is that people can enjoy the pleasure of eating with others. It is not whether the hot pot is delicious or not, but eat the hot pot with who.
Summary
It is worth mentioning that Haidilao Hot Pot is especially famous in China, and both the service and the novelty of the dishes have been loved by Chinese people. However, if you want to join, the chances are not big, because Haidilao is a mode of direct sales.
But if you want to attract more people, it should be innovative, unique, and attractive. Whether it is KTV, or Internet cafes, or milk tea shop, you should have the style and characteristics of your store, plus publicity. Then you can make good use of this business opportunity.
