6 Best Advertising & Public Relations Courses [2020]
1. Advertising & Public Relations Certification by IE Business School (Coursera)
In this course, you will learn about the most important issues that are encountered while planning and evaluating marketing communications strategies and executions. The lessons will show you how to combine the appropriate theories and models with practical information to make better marketing communications decisions. After the completion of the lessons, you will be able to use integrated marketing communications in the process of creating valuable brands and winning your customers.
Key USPs –
– The instructor guides you through the process of learning with the help of expert interviews from international marketing firms.
– Lectures are accompanied by interesting real-life examples.
– Gain the knowledge to make the correct decision when it comes to communications and the placement of digital marketing and advertising.
– Complete the graded assessments to earn the completion certificate.
– Plenty of quizzes, exercises, readings are available to brush up the topics covered in the program.
Duration: 4 weeks, 2 to 4 hours per week
Rating: 4.7 out of 5
You can Sign up Here
Review : This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience. – WR
2. Digital Advertising Strategy (Coursera)
If you want to grow your small business with advanced digital advertising tactics, then this specialization program can help you learn those tactics. In this program, you will get a closure look at digital advertising tactics and learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. There are three different courses in the program, which includes Search, Social Media, and Native Advertising (Taboola). The course is offered and designed by experienced instructors of the University of Colorado Boulder, who will assist you during the classes to provide additional help. They will also give you real-world examples of advertising a small business on different platforms.
Key USPs –
– Learn and understand the major advertising platforms, such as display, video, audio, sponsored, native, social media, search and programmatic
– Learn how to execute tailored digital advertising campaigns on Google Ads (Search), Facebook, Instagram, Taboola, and Twitter
– Be able to interpret ad performance metrics for most popular advertising types and develop measurement plans for a business given an objective
– Gain essential skills during the course, such as Native Advertising, Google Ads Search Advertising, Facebook Advertising, etc.
– Earn the Google Ads Search certification after finishing the course with the final examination
Duration: 3 months, 7 hours/week
Rating: 4.6 out of 5
You can Sign up Here
3. Content, Advertising & Social IMC by Northwestern University (Coursera)
If you want to learn how marketers successfully navigate today’s media landscape then this is the place to be. The classes will teach you how to develop engaging content for your audience. A panel of experts will show you the integrated approaches that utilize platform-specific messaging to grow your market share. The program also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe. In addition to all these, you will also learn the secrets to advertising on Facebook and other social sites.
