Are you a Business Owner? Here’s 8 ways to reach more customers
In today’s day and age, customers are more demanding than ever. They have more power than they used to. They are smarter and have higher expectations than ever before.
Malaysian local heroes such as Neelofa, Dato Seri Vida and Dato Aliff Syukri continue to rank in millions of sales every month through their continuous and aggressive efforts on digital marketing.
Here are a few tips on way to reach to more customers for your online business.
1. Deliver an above average customer experience
Meeting the expectations of the customer is important. If you don’t, you’ll have an upset customer on your hands, which can damage your business reputation.
However, if you simply give customers exactly what they expect, they most likely will not talk about their experience. To get people talking, you have to go over and beyond. Provide them more than they asked for and they’ll tell their friends.
2. Reward your returning customers
Identify your returning customers and do your best to figure out a way to reward them for their loyalty. Highlight your best customers by featuring them on your website or on your social media profiles. For example, when you come across a positive comment about your product or service, thank your customers publicly. Give them something free like an additional product or a discount on future purchases.
When you make people feel special, they will then be connected to your product or service on a personal level. They’ll be more likely to tell their friends and family about your products at that point.
3. Create Engaging Content on Your Social Media Circles
When you create engaging content, people will naturally want to talk about it. Putting out great content on a regular basis makes people want to come back to your site or social media pages regularly. If it’s really good content, they’ll share it with their friends on social media, which will help get some buzz going.
4. Offer Exceptional Customer Service
People like to be loyal to companies that provide amazing customer service. Treat each interaction as if you were face-to-face with that person. If someone said something nice to your face, you would undoubtedly say “thank you.” Do the same if someone said something about you/your product online and make sure all queries and concerned are attended.
5. Have a Strong Social Media Presence
Posting regularly on social media lends itself to people talking about you. If someone posts something about your product online, repost it on your social media profiles. This will encourage other people to talk about your products online.
Try to seek your followers’ opinions and ask them questions that will cause them to want to engage. If you have a genuine voice and don’t constantly try to hard sell them, they’ll be much more likely to stay engaged.
6. Offer Rewards for Referrals
Give people an incentive to talk about you and your products. Consider adding a referral program or bonus to your online mailing. If you automate the process of asking for referrals and give people a reason to want to refer others, the word-of-mouth will start to take off.
While discounts are good, don’t rely just on discounts to get people talking. Occasionally host an exclusive event for your best customers.
7. Reach out to Influencers
Reach out to bloggers and Instagram influencer to see if they would be willing to review your product in exchange for a free sample.
While you might think that it will only help to go after people with a huge audience, those with smaller followings can sometimes provide better results.
8. Join Online Marketplaces
Online marketplace delivers solutions for business to expand their presence and reach out to more buyers, locally, internationally and to specific region.
For research, use SimilarWeb online tool to see which platform are better ranked and have a good number of traffic which in turn increase your sales and brand awareness.
– by Ahmad Qaiyum, Marketing Manager MyBazar Malaysia
