Insurance CRM: Boost agent efficiency to provide a delightful customer experience

Saying 'the life of insurance salespersons is tough’ is an understatement.

They must be wondering, "Where does all the time in the world go?”

So, the purpose of this blog is to pinpoint challenges faced by insurance companies and shed light on how a unified insurance CRM platform can help overcome those challenges.

30% of the global customers closed a policy because they didn’t receive relevant communication from their insurers. (Source: Mckinsey)

How can the Unified Insurance CRM platform provide answers to the above challenges?

1. Integrated Customer Services

CRM platform will help insurance firms bring uniformity to the customer experience across touchpoints like call centers, branches, and self-service portal services.

With insurance CRM, insurance firms will be able to establish consistent communication with customers, and your sales team and customer support team will work in sync. They will be able to keep track of customer complaints and queries in real-time.

2. Customer 360

Customer 360 will help insurance salespersons save a lot of time that they usually have to waste because of constant shuffling across multiple tools and screens while keeping track of customer interactions

Insurance CRM platform will provide a 360-degree view of every interaction with every customer on emails or calls. You can keep track of pending tasks, upcoming appointments, renewals, and claims. Also, you can assign customers to sales teams based on territories and the complexity of the matter.

3. Automation of repetitive and un-productive tasks

CRM platform will automate workflow for all the unproductive tasks like enormous paperwork and emails. CRM for insurance will take care of things like reminder emails to customers for policy renewals or welcome emails to new customers and reminders to sales teams for follow-ups. This will increase the productivity of sales personnel and improve the customer experience as well.

4. Automation of Lead management

With the insurance CRM platform, a salesperson can set up mechanisms to capture lead data and other information about prospects from the website or live chat in real-time.

Data can also be captured from social profiles and other publicly listed information, like company names and phone numbers. Also, you can gather in-depth insights into customer activity and engagement through web tracking. The next step is lead scoring based on the level of activity.

To conclude:

A CRM platform tailor-made for insurance can cut the time insurance salespersons spend on unproductive work by 80%.

This will allow them to focus on improving the customer experience.