It all began when…

on a lazy Saturday morning, after a late dinner and the customary Friday night chilling, I woke up disgruntled at having overslept and missed breakfast. Rummaging through the fresh pile of laundry on the chair, tossing through tees and bras and skirts and shir………YES!

I am a third year student of Product Design at the National Institute of Design, India and I write this long, seemingly unimportant sentence to tell you that eureka moments are absolutely fantabulous.

BUST IT! is to take you through my project, wherein I explore the world of Brassieres and contribute to simplifying the problems in it. Because you know, breast health is important. I mean, I hope you know. Wait. You do know, right?