Dan Hill
Dan Hill
Mar 6 · 3 min read
Fiat advert reproduced in the book ‘Human Space Utopia’ by Colin Ward (Penguin Education, 1974)

Does anyone have information about this Fiat advert from the early nineteen-seventies? I found it reproduced in the extraordinary 1974 book Human Space Utopia (Penguin) by the great English anarchist writer Colin Ward (also author of the stone-cold classic The Child in the Cityand read Shumi Bose on that.)

The crisp Krone-esque copy and layout typical of the time is actually difficult unpick. It either conveys either a wilful disregard (“Our job is simply to sell what people buy