Fiat advert reproduced in the book ‘Colin Ward

Does anyone have information about this Fiat advert from the early nineteen-seventies? I found it reproduced in the extraordinary 1974 book Human Space Utopia (Penguin) by the great English anarchist writer Colin Ward (also author of the stone-cold classic The Child in the Cityand read Shumi Bose on that.)

The crisp Krone-esque copy and layout typical of the time is actually difficult unpick. It either conveys either a wilful disregard (“Our job is simply to sell what people buy

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Essays and journal entries concerning technology and the city. Title lifted from Cedric Price’s “Technology is the answer. But what was the question?”

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Dan Hill

Dan Hill

Designer, urbanist, etc. Director of Melbourne School of Design. Previously, Swedish gov, Arup, UCL IIPP, Fabrica, Helsinki Design Lab, BBC etc

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