Personal brands go to ICO

A french programmer Alex Masmej tokenized his own life, receiving more than $ 20 thousand from investors as part of a “personalized token sale”. In total, 30 investors took part in the token sale. Using the funds raised, the programmer plans to move to Silicon Valley and open a DeFi startup.

Another self-taught artist from Paris, Ben Elliot, announced the release of tokens, the value of which depends on the development of his career and the market value of the works. The Stellar blockchain-based digital currency will be called Ben Elliot Token (BET).

It seems that a new era is beginning in which everyone can tokenize their life.