Social Media has surely sparked a lot of controversies; some say it is totally useless while others render it as the best way of marketing today. Whatever your conjecture, the good of social media outweighs the bad when it is used correctly.
Today, most businesses are skeptical as to how they can benefit from social media marketing, but let me assure you today, social media is a MUST if you own business
Let’s discuss some reasons why.
1. ALMOST EVERYONE IS ON SOCIAL MEDIA.
Your target audience is on social media. Generally, people view social media as a way to connect with family and friends, or simply a means of getting a good laugh. To a business, social media holds a greater purpose because it lends itself perfectly to connecting you to prospects and it allows you to interact directly with existing customers.
2. ENCOURAGE TRUSTWORTHINESS
Social media channels are great for encouraging trustworthiness they can be a great source of customer service, which important because customer satisfaction is the key to retention. By directly communicating with customers you become a reliable source — one who customers know they can count on — and that’s huge. Encouraging trustworthiness makes your business an asset in terms of creating company awareness and brand credibility.
3. GREAT PLATFORM TO PROMOTE YOUR BUSINESS.
To any business, customer feedback is essential. Social media allows you to get quick access to consumers’ feedback this allows you to tend to any concerns customers may have, which in return will increase your sales in the long run. Chiefly speaking, your business needs to make money — whether you want more sales or to increase revenue or both. Social media is the ideal way to do that because social media channels offer a variety of platforms to promote your product(s)/service(s). When done Successfully, social marketing provides a company with a loyal community of people who love your product/service, enjoy interacting with the brand, and excited to accept your promotions.
4. YOUR COMPETITION IS ON SOCIAL MEDIA, SO YOU SHOULD BE TOO.
Social media has become so popular today, and I can guarantee you that your competition is hopping on the social train, so don’t let it leave your business. Today, 91% of brands are using more than one social media platform. You don’t want your business to fall behind the competition on, because it’s much harder (and more expensive) to catch up, so get on the social media train early. If your competitors get to your potential customers first, they’ll earn their loyalty and you’ll have a hard time winning them over. If you’re active and engaging on a variety of networks, you can gain those customers first and your competition will be playing catch up, not your business.
5. IT’S FREE — YEAH YOU HEARD THAT RIGHT — IT’S FREE!
You can’t beat that, Let’s break it down a bit, If you handle your own social media management/marketing, running a social networking campaign is as cheap as it gets. If you hire a social media management or digital marketing firm (like us), it will cost around $1,500-$2,500 per month or even upwards of that , but it’ll be an investment that you’ll be likely to see a return on. If you’re intimidated by interacting with people online or simply just don’t know what to say, hiring a digital marketing firm is definitely the way to go.