How to Think Outside the Box When Marketing Your Small Business Online

Marketing is one of the few key components of running a business that is integral to making it run smoothly. After all, it is the one primary entity that brings together hundreds of small elements which all work synchronously like gears in a well-oiled motor to bring your business and its services to the public. It connects what you are offering to those that need it and generates constant opportunities for more and more people to successfully reach you.

Large scale businesses can easily spend hundreds of thousands of dollars on massive marketing campaigns and still have plenty of cash inflow to maintain a considerable profit. However, small scale businesses can not do so. So what should the latter do? Answer: They should approach marketing with a twist.

Here are some brilliant ideas on how to think outside the box when marketing your small business online:

For marketing a small business online, you need to become a social media celebrity. By this, we mean for you to become a fan favorite! That’s right, thanks to the era of internet you can create your own business/company account on any and all social media platforms and use them to cultivate a following. Facebook and Twitter are definitely good choices but you can also make your presence known on platforms like Instagram, LinkedIn, and even SnapChat!

How to accomplish that? Just try out the following out of the box ideas mentioned below and become a wizard at marketing small business online!


Today, giveaways are hugely popular, especially on social media. Hold giveaways where people have to complete a set of simple steps such as entering their email or answering a question and sharing your post to win prizes such as gift card, free meals, discounts etc. Make the reward specific to what you are selling. This is also a great way to build your email list.

For example:

Selfie Moment!

In order to create a successful selfie campaigns, you have to leverage social media. Everybody loves to take selfies! Hold a #ShareYourSelfie month where customers have to share a selfie of themselves using your products/services. To track this, use a specific hashtag that is related to your business.

For example:

In the above example, Coca-Cola used #ShareaCoke We’ll likely see quite a bit more of the #ShareaCoke campaign over the next couple of years.

Create deals

A package deal offers more for a lesser price and is instantly appealing for prospective clients. So create different deals and post them all on your social media accounts.

Surprise Visits

Simply saying“thanks” has a nice ring to it, but that won’t cut it anymore. Actions speak louder than words. If you’re in the customer service business — and every business is,— you should strive to show gratitude to your customers in a way they will never forget. You can make a small team that can make surprise visits to loyal customers. The team can give them a gift hamper and take lots of pictures to post online! This is not only a great way of marketing your small business online but also a convenient means of getting up close and personal with your customers and show how much you value them.

Create a Social Media Movement

This one is especially for you tweeps! Create a hashtag, for example, ‘How Many Retweets for a Free …….’ and wait and watch as it becomes the trending topic in no time! As more and more social media users will jump on the popular bandwagon, your business will definitely get plenty of free marketing and attention.

A popular example is the ALS Ice Bucket Challenge. Now, unless you spent the year 2014 living under a rock, you probably saw a few people participate in the ALS Ice Bucket Challenge, and you may have participated in it yourself. It is important to note that the Ice Bucket Challenge had virtually no barriers to entry, making it easy enough for anyone to join in and get involved for a good cause.

Start a Social Media War

Yes, you read it right. Pick a worthy opponent and start a battle with them. Make sure it isn’t anything serious or offensive in any way but just all in good humor. The public loves when two entities go to war and it doesn’t take long for them to pitch in! In the end, it won’t matter who wins the battle because you will have achieved your target of successfully marketing your small business online! Trust us, it doesn’t get more out of the box than this idea!

Try out all these creative and fun ideas to generate a hyped up following which will inevitably make marketing small business online a spectacularly successful endeavor in no time!