The Areas Where Marketing Doesn’t Apply by Paul Grimsley

I will not be writing a list of areas where marketing doesn’t apply.

The list would be pointlessly short … actually non-existent.

In your relationship you make the best impression you can, and you daily sell yourself to your partner as the best prospect for their survival. The moment where your sales pitch becomes unconvincing is the moment where your partner starts to shop around for another solution to the problems they are trying to solve.

Your religion? Sorry, but there is something that you find attractive about your religion, or you wouldn’t be so involved in it. The afterlife or present lifetime improvement are the usual things that people are looking for some help with, and they may have some basic ideas of their own, and then their religion of choice echoes those thoughts and perhaps amplifies on them to a degree that the individual may have been incapable of envisioning.

Your good decisions as well as your bad decisions were on some level marketed to you, and when you explain to someone why you made such decisions you are engaged in marketing to them.

Marketing is, at its base, telling someone about why something is a good idea for them. You are wanting to generate interest in your solution. Any area where you need to communicate something about anything, some knowledge of marketing would prove beneficial.

I know that for myself, for the longest time, I felt that marketing had negative connotations, and it was something that I didn't want to touch with a barge pole — I later realized that somewhere along the line I had developed a very skewed idea of what marketing is. After working in the field for a while and seeing that the whole enterprise really does have to be based on honesty, and that it really is driven by the desire to help, I spotted some times when I had experiences that were nothing like that. The dishonest salesman, the one who is after a buck but had nothing invested in the furtherance of his client — these are the clichés that keep people backed off from engaging with salespeople. All clichés have a grain of truth, but they don’t show the whole picture.

When you start to see how you yourself use sales in your day to life, and what you are willing to do to sell the idea of yourself, you start to get some idea of what you want from a salesman. If you want a salesman you are happy with — work out where you draw the line and only employ someone who has the same values, otherwise it is never gong to work.

Companies that don’t market don’t expand. And companies that want to stay the same size and won’t market, won’t actually maintain that market share — why? Because all things tend towards entropy in this universe and there is a natural attrition that will occur as you and your clientele grow older. Things do not remain static.

So, learning how to get the word out there about yourself, and those enterprises in which you are involved is vital to your survival. Marketing isn’t something that you are isolate from — it is something that is integral to your every waking moment, so it behooves you to learn more about how it works.

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