Metaverse Marketing and Its Future Impact on Brands and Consumers

Joe Nicolosi
Buzzen
Published in
8 min readJan 27, 2024

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In a world where digital innovation ceaselessly reshapes our reality, the Metaverse emerges not just as a technological advancement but as a paradigm shift in human interaction, commerce, and creativity. Originally conceptualized in Neal Stephenson’s seminal 1992 novel “Snow Crash,” the Metaverse was a speculative vision of a fully immersive virtual world, parallel to our own…

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Joe Nicolosi
Buzzen
Editor for

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