The BuzzFeed Product Design Highlight Reel: Fall 2020

A selection of design work from the BuzzFeed Product Design team

Kelsey Scherer
BuzzFeed Design
4 min readJan 8, 2021

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On the BuzzFeed Tech team, our groups are consistently shipping small updates, new features, and entirely new products. Here’s a look at just a few things our Product Design team has worked on over the past few months:

Search on Quiz Party

Designer: Angela Medina
Team: Chris Johanesen, Devin Argenta

We launched Search in Quiz Party to help people find the perfect quiz to take with their friends! Now you can browse popular searches like Harry Potter, Disney, Kpop (and more) to easily find quizzes you’ll love. Or just search the entire catalog of quizzes for anything else you’re interested in!

Tasty.co Recipe Ingredients Pages

Designer: Lisa Maldonado
Team: Bryan Li, Ian Feather, Randy Karels, Maria Enderton, Ben Stockwell

Ever wish you could search Tasty recipes by ingredients? Thanks to our new ingredients landing page, you can do just that! The landing page showcases all ingredients that are used in Tasty recipes and gives you one central location to browse at will. Ever used Anise? How about Chickpea Flour? Ingredient pages themselves showcase all Tasty recipes that incorporate that specific ingredient.

Recommendation Queue Redesign in PubHub

Designer: Alex Gervais
Team: Jacqueline Yue, Andrea Handevit, Dominic Hanzely, Nathan O’Brien, Cody Pumper, Mireille Keuroghlian, Brooke Weil, Nick Gervais, Kevin Merritt

We’ve written before about how we’re building superpowers for social publishers at BuzzFeed through our internal social publishing tools. PubHub, our social publishing tool, provides recommendations and automations to publish BuzzFeed content to various social channels. Over the past few months, we’ve taken steps to improve the features we offer our social publishers. We launched new designs for the recommendation queue to make it easier to scan the information as quickly as possible. We also added more meta information that gives our social publishers better insight to why certain pieces of content were recommended to their social channels. This has helped social publishers to save a ton of time sourcing the best content for BuzzFeed audiences on social media platforms.

Flip Your Feed

Designer: Gabe Campo
Team: Katie Tusch, Artyom Neustroev, Dmytro Batarin

We worked on a new feature on our homepage to allow users to toggle between their “regular” BuzzFeed feed and a separate feed tailored with some of our favorite content for a specific topic. Originally, we launched this feature in partnership with Samsung and let our users flip to a photography feed. Now the feature is available for our team or other partners to use, and we’re looking forward to other fun and specialized feeds in the future!

BuzzFeed Shopping Gift Guides

Designer: Judith Leng
Team: Leora Katz, Chris Kelley, Dmitriy Zhdankin, Dmitriy Ovsyannikov, Tyler Abrams, Rebecca Close, Jigna Lad, Rico Moorer, Patrick Carey

Over the past year, covid has changed many of the ways we live, including how we shop. There’s been a necessary and large shift towards online shopping. We knew users were doing more searching, discovery, and purchasing online, and decided to build a content-driven gift guide experience to help guide users through their shopping journey. Our experience includes a robust navigation to discover gifts for all needs, products surfaced outside of article pages, sections that highlight small business, eco-friendly shopping, and minority-owned businesses, and also includes new illustrations by Devon McGowan.

React Rich Text Editor in the CMS

Designer: Mithila Tople
Team: Ivor Tossell, Ruslan Piliuta

Previously, much of our editing experience required content creators to edit around HTML tags. Our list-makers have to write in the proverbial CMS, so making it as reliable as possible is our top priority. We’re now rolling out a more modern editing experience with our new rich text editor with tiktok embeds as our first use case. The editor is also built in React, which helps us move towards a more stable platform.

Adjustable Serving Sizes in Tasty App

Designer: Allison Krausman
Team: Sami Simon, Will Kalish, Graham Wood, Adrienne Fishman, Lizzy Grillo, Jeremy Back

You can now adjust the serving size of any recipe in the Tasty app and see how that changes the amount of ingredients you need to make the recipe. Our audience has asked for this feature since we launched the app in order to help them make the right amount of food for their loved ones. Since launch this has become one of our most frequently used features in the app.

We’ve got even more good stuff coming, so keep an 👀 out for our next update! You can also find us on Twitter @BuzzFeedExp.

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