Is Web3 a Marketing Term or a Technical Term? It’s not that simple.

BwareLabs
Bware Labs
Published in
2 min readJan 26, 2023

Fake, a marketing hype, or a technical concept in its infancy? Web3 looks like a revolution against Big Tech and social media platforms, but it implies more.

We keep hearing over and over that web3 is “in its infancy “. It’s not exactly an overstatement since the term was coined in 2014.

Web3 is just 8 years old and needs to develop more before Web3 and crypto enthusiasts, in particular, can finally see the whole concept of a decentralized internet in full bloom.

While still a work in progress, Web3 remains a hot and highly debated topic in tech-savvy communities. At the same time, the topic is also highly debated between marketers all over the world, who strive to keep up with the latest news and trends, so they would be able to adjust their marketing strategies accordingly. So, of course, they would jump on a trend such as Web3, capitalizing on the concept’s popularity regardless of its maturity.

So — is Web3 just a buzzword marketers push forward to attract audiences, or is it a technical term whose meaning only tech-savvy people can truly understand?

Find the answer by reading the entire article published on the Bware Labs blog.

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BwareLabs
Bware Labs

We're building an all-encompassing infrastructure and development ecosystem to support all blockchain developers out there.