Lasso

We are proud to announce the launch of our newest product: LASSO.

What is Lasso? It’s a revolutionary athletic sock that will transform the way you move, play, train, and compete.

Our goal at BW Health is to create products that meet at the intersection of design and function to offer an alternative to traditional medical solutions. We believe people should live without restriction, both in life and in sports. No product should inhibit them to move the way they want to.

So we created Lasso.

You may be wondering what’s so special about this sock. Well, Lasso is NOT just a sock. Lasso uses our proprietary compression technology that mimics ankle taping patterns to keep you protected on and off the field. Best part? Our fashion-forward design hides the compression technology so you look and feel great to perform at your best.

Until now, Lasso was only available to professional athletes. But today, you get to be part of the secret.

YOU are what Lasso is all about. You are bold. You push the status quo. Movement is more than what you do, it’s who you are. So, dare to dream bigger, run faster, jump higher, dance louder, work harder. And know, Lasso is here to support you along the way.

Wondering how you use Lasso? Here’s a simple how-to guide:

Step 1 — What are you waiting for? Order a pair! (Use code MYLASSO to get FREE shipping)

Step 2 — Take off the joke of a sock you’re probably wearing.

Step 3 — Put on each Lasso sock. Slowly. Enjoy the experience.

Step 4 — Stand up…dance around a bit. Feel its strength.

Step 5 — Now get out there and show us your moves.

…and if you happen to like what you feel, we wouldn’t hate it if you used #LassoUp.

Until then…play on,

Lasso