What’s with the new logo?

You might have seen our new logo starting to make its way onto our site, sales collateral, and products. We’ve been low key about this intentionally, as there’s no need to make a grand announcement, but I’d like to take a second to quickly explain what the shape means.

This shape was inspired by load lines, the symbol on the side of a boat that indicates when the boat is carrying a full load. For us, this represents balance, which is a core part of movement and inspires all of our products.

Additionally, because I started this company after a basketball injury, the shape resembles the half court of a basketball court as viewed from above. This is the place where every basketball game starts, as did our story, and by constantly remembering where we come from, we stay humble as a company.

Plus, we think it looks dope.