6 useful tips to consider and remember if you want to start your own PR brand from Ronke Lawal of Ariatu PR and Marielle Legair of Women Who Influence.
Entrepreneurship is about recognising, exploiting opportunities, innovate and create change motivation for female entrepreneurs are linked to ‘strict and bureaucratic corporate environments that deeply contributes to push[ing] women towards an independent start-up, allowing both greater wealth and flexibility (Chamorro-Premuzic et al., 2014 p.2). For Black women and PR practitioners whose workplace continues to struggle with practicing diversity rather than manage it, entrepreneurship is an opportunity to fulfil their ‘needs for independence, achievement, self-fulfilment, social status and power’ (Chamorro-Premuzic et al., 2014 p.2)
- Decide what entrepreneurship looks like for you. There are a lot of people who love working in-house or in agencies and I think if you can do that and you thrive and you’re growing, you can be an intra-preneur! That means using the entrepreneurial kind of skills and styles to make a real impact within your organisation
- We talk about lack of diversity in certain spaces, so if you’ve decided you’ve had enough, you want to start your own, please define what your offering will be, what kind of clients you’re willing to engage with. Be clear in terms of what you’re capable of offering, don’t over-offer. If you know you can’t do certain things but you think it looks good on your website, please don’t put it on your website because you’ll end up with people coming up to you for services you can’t offer.
- Physically going out there to network is important but you can network obviously online now; speak to people on the phone. Don’t necessarily invite people for coffee too much, you don’t have to do that. If you’re following people on LinkedIn, send them a message, ask the odd question here and there. If you’re following people and you’re paying attention, you’d be surrounded by virtual mentors.
- Firstly get down what you want to be known for and who you want to serve because a lot of people go into business and they lack clarity. If you’re not clear then your ideal client isn’t clear.
- Define and review your business model. It doesn’t make sense to be operating one to a one as a freelancer because you are going to be really stuck. You’re going to struggle to make the sort of money that is possible for you with the right business model which should be online, serving one to many.
- Get over the fear of being invisible and do that quickly. You really need to be out there. People really need to know who you are. When your industry is mentioned, you want to be the person that they think of.