Ladies & Gentlemen… we give you our award winning Creative Director, Rod Kavanagh
Joining BWP Group as Creative Director in September 2016, Rod Kavanagh has been getting to know the agency, and adapting creative processes to further improve the work done in studio. At the start of 2017, Rod spoke about his hopes for the year, and how he wants to use his experience to help BWP Group reach a fresh creative level.
Since I started working in studio roles in 1996, I’ve held every position possible up to director. Starting out as a Mac operator at DFGW, and rising to Design Director during my ten years there. Since then, I’ve worked as both an art and creative director at different agencies across London and the South East, picking up experience and awards, including a D&AD yellow pencil, a Cannes Film bronze and two BTAA gold arrows. During my career I’ve learned to pull on ideas and agency culture that can encourage creative inspiration, and also discovered what doesn’t work so well.
My first boss at DFGW, Dave Waters, was a huge influence on me and many other young creatives. He helped everyone to understand what they were doing, and in return was fully appreciative of the challenges they faced. Now I’m at BWP, and in the highly influential position Dave was in when I started my career, I aim to support my team in the same way he did for me.
The creative culture is so important for any company and I’ve seen plenty of places that quite simply don’t have the ideal environment to support it. BWP Group isn’t like that; I feel that it has a culture that I haven’t seen at an agency outside of London, and seems to understand the freedoms required for proper creative work. As a Londoner through and through, it means a lot to find an agency with a proper London feel out in Buckinghamshire; what more could you want? There is huge potential in the staff here and I’m very excited about what we could achieve. Of course, it rests on me to shape the creative process and push the team to the next level, it’s time for me to prove that I can live up to my CV and awards!
