BWP is an award winning integrated marketing agency, which guides brands through significant points of change. Whether creating a new brand, telling a new story or developing a new strategy to reach a new audience. We work together to understand our client’s commercial brand challenges and then shape our approach to ensure the client’s commercial destiny is achieved.
We run our agency on four core values that affect every business decision we make — who to hire; how to respond to challenges and how to behave around colleagues and clients in different business situations. Ultimately, they outline for our staff and our clients ‘what good looks like’.
1. Passion from the outset
2. Positive impact every time
3. Respect for everyone
4. Always striving for excellence
Key Responsibilities:
· Conduct marketing research, including running interviews and focus groups, analysing competitors and market trends, and developing customer personas
· Develop brand strategies, including the positioning, value proposition, brand idea and personality
· Assist in developing communication strategies, including determining which messages and channels to reach the audience with, and developing content and marketing calendars in line with this
· Assist in developing digital strategies that utilise SEO, content and social media to create inbound leads and improve engagement
· Write compelling messaging that supports the brand and communication strategies, and that can be developed into copy
· Run client workshops to gather insight, get feedback on and input into projects, and bring the organisation on board with a proposed approach
· Respond to tenders, including identifying the organisations needs, and developing a plan for how to best meet them
· Work with client services to ensure agency’s brand, campaign and digital projects, ensuring are delivered on time, within budget, and in line with the agreed strategy
· Support agency marketing activities and new business opportunities by working on tender submission or pitch activity
· Support agency inbound marketing by developing/assist in developing thought leadership materials; whitepapers, blogs, infographics etc
Email: iwanttowork@BWPGroup.com or click here and scroll :)
