Time for building relationships and making new friends!

As MAPIC 2016 speeds around the corner Kieron Weedon, Director of Strategy, shares all the wonders of the event to come

Our annual pilgrimage to Cannes and MAPIC has come around quickly (where has this year gone?). With decades of experience in retail destination marketing and building asset value, MAPIC provides the best opportunity to catch up with friends in retail real estate, network with our international colleagues and partners, discover retail property trends and forge new relationships.

I’ll be heading off with Richard Beasley (CEO), for three unforgettably busy and rewarding days — jam packed with networking events, meetings, trend sharing seminars, demonstrations and conferences. Not to mention the yachts and of course the super-competitive annual tennis competition.

This year is particularly exciting for us as we see our work with Prague The Style Outlets, The Outlet, Junction One and Mill Green in Cannock come to life. We identified MAPIC 2016 as a valuable part of strategic marketing plans for all these outlets and are providing marketing support including stand design and event staff for The Outlet and Junction One. We’ll be launching the Mill Green brand that we’ve created and supporting The Style Outlets with marketing support for their stand. All exciting stuff!

Once again, we will be live tweeting from the conference so, if you are as passionate about the retail industry as us, be sure to follow @BWP_Group and watch out for our #MAPIC2016 tweets.