Vlog #24: Your Brand Promise Vs. Reality

It’s Day 24 of 31 in my daily vlog challenge in August! Is your brand promise aligned with what you actually deliver to your clients? In today’s vlog I tackle your brand promise versus reality. It’s often not what you think!

Your brand promise is a commitment to your clients that set expectations around what you will be delivering to them in the form of a product or service. If you are promising the world to your clients and then failing to deliver on that promise, there is a big problem. And it is eroding your brand trust.

Let me know in the comments how you feel your brand promise compares to what you are delivering to your clients.


Originally published at BrandedWorld.co.