By Filament
Real talk from the Filament team.
Content is a bottleneck — website redesign update 2
We’re pretty keen on content. We’ve been aiming to be ‘content first’ for about 4 years and we’ve learned the importance of that decision…and the impact on project success. Because of that, we often take the hard line with clients when they don’t hold up their end of the bargain and deliver content late. Well, the chickens have come home to roost. ¶ Content is a bottleneck. I’m the bottleneck. This won’t be a post about ‘1 weird thing you can do to not be a bottleneck’, unless that weird thing is to clone yourself— but we’re a few years out on the wide availability of that kind of medical miracle.
Stephen MegittDec 7, 2015
