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Say hi to Byld

This is the story of people who want to do things differently.

If you identify with it, this might be your place, so continue reading… :)

We live in a world where many things are mass-produced, even startups. Yes, startups! I’m sure you’ve already heard someone saying that he/she wants to start his own business. Or, even more common, that he/she has an amazing idea for an app? We also hear it everyday.

So, if the world is full of great ideas and entrepreneurs, why just a few startups actually succeed?

Yes, you’re right, because it’s f#@$% hard, but it’s not only because of that.

Unfortunately, people tend to think that creating a startup is just launching an app or creating a landing page.

Creating a startup is more than having good ideas. It is more than working hard.

It is about something deeper: the business model and its validation.

Creating a company is extremely time and resources consuming. More than investing time and resources, it’s crucial to have the right mindset and attitude: listening to the market, to your consumer, recognizing mistakes, adjusting and learning everyday, monday to monday, non stop.

As hard as it is, the opportunity to create your own company it’s also very exciting and there are many people who has what it is needed to — and we are one of them!

And we decided to create a completely different business model.

It started 5 years ago, when Byld’s journey was just starting — by that time our name was Sonar Ventures — the only thing we knew was that we didn’t want to be an accelerator or an incubator, as we didn’t believe in their model of investing in different projects at the same time. In other words, they bet for volume, and we didn’t want that.

We know that a startup needs a huge amount of time and resources to be successful, and we want to be hands-on co-founders since from day zero. That’s why we decided to choose projects carefully and work on just a few projects at a time. In other words, we bet for value.

Thanks to this strategic decision, to focus in quality over quantity, we became the first venture builder in Spain!

In these last 5 years, we’ve analyzed more than 500 projects (and we still receive more projects everyday). We’ve created various startups, like: Foodinthebox, Lyra, Atretso, Syters. We’ve sold a startup, Wysh, to Hotusa Ventures. Above all, we’ve been constantly listening to the market, adjusting and learning everyday. During this journey, we evolved… A lot!

As we all know, the market is very dynamic, it changes constantly and it’s changing again — even while you are reading this.

We’ve been awake to these changes and, through our own experience in building startups, we organically identified a new market need: big corporations that need help to innovate, and startups that need help to sustain their business.

To make it simple: big corporations have the clients and the resources, but don’t have the agility needed to rapidly respond to the market needs. In the other hand, startups are very fast and know how to quickly respond to the market needs, but don’t have the resources and muscles needed to scale the business.

It makes sense to combine them, right? That’s exactly what we do in Byld.

We combine this two worlds, potentializing their strengths: startup’s agility, flexibility and culture with corporation’s muscle, experience and resources, creating handmade, tailormade startups where both: us and the corporations, co-invest becoming partners.

This model is known as corporate venture building and we truly believe in its potential to drive real change by building a new generation of impact-driven and scalable startups.

That’s why we created Byld. And that’s why this small team comes every day to work and we won’t stop until we make it, because, as you will see, we always deliver.

If you want to know more about these 5 year long journey or if you want to be part of our team, go to or reach us through:

Give us a round of 👏 to keep these stories coming!

Cheers from the Byld team 💥

Adrián Heredia



We create handmade startups combining startup's agility, flexibility and culture with corporation's muscle, experience and resources.

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